Halloween 2025 is shaping up to be one of the biggest yet. One classic character is leading the way: Dracula. About 1.5 million Americans are searching online for this iconic vampire look, making it the most popular costume this year. Fans can get the complete outfit for around $30. This includes a cape, fangs, vest, and medallion. It’s everything needed to step into the role of the legendary Count.
Hot on Dracula’s heels is Harley Quinn from the new “Joker: Folie à Deux” movie. Roughly 1.3 million people are planning to dress as the chaotic anti-hero. They don’t mind the $70 price tag. It is the priciest option among trending costumes. The set comes with pigtails, a mallet, and the signature makeup that captures Harley’s unpredictable personality.
For those hunting for a more budget-friendly option, Spider-Man is the most affordable. It is among the top trending outfits at just $27. More than half a million Americans are searching for this superhero look. This keeps the friendly neighborhood hero as one of Halloween’s favorite choices.
Americans spend more than $4 billion on costumes every year, and movie and TV characters continue to dominate the trends. To identify trending characters, the influencer platform Heepsy examined search volumes. They also considered franchise popularity, typical costume prices, and the accessories included with each look. The rankings reflect real online searches, showing which characters Americans are most interested in becoming as Halloween approaches.
Dracula: Vampire of Choice
Dracula’s reign as the number one costume makes sense. The classic movie has nearly 8 million fans nationwide, and about 1.5 million are looking for ways to dress like him this season. His costume delivers a perfect mix of elegance and spookiness for only $30, complete with cape, fangs, vest, and medallion.
Harley Quinn: Queen of Chaos
Harley Quinn comes in second. From “Joker: Folie à Deux,” her popularity has soared this year, with roughly 1.3 million people considering her look. The $70 costume includes pigtails, a mallet, and makeup, giving fans the full chaotic Harley experience.
Spider-Man: Affordable Hero
Spider-Man proves that affordability doesn’t mean sacrificing style. The classic red-and-blue suit and mask are iconic. It is the most budget-friendly hit among trending Halloween costumes at just $27.
Batman: The Dark Knight Returns
Batman ranks third this year, with 1.2 million Americans searching for his iconic costume. The Dark Knight’s signature mask, cape, and utility belt come at a price of around $55. With a fan base of 34.1 million across comics and films—second only to Spider-Man—Batman remains a Halloween staple.
Jack Sparrow: Pirate Adventure
Next on the list is Jack Sparrow from “Pirates of the Caribbean.” About 1.1 million people plan to take on the pirate captain persona this year. The $37 outfit comes complete with hat, sword, and beads, giving wearers Jack Sparrow’s signature charm.
Beetlejuice: Ghostly Comeback
Beetlejuice makes a strong comeback thanks to the new sequel. Around 1 million people are searching for his costume. It costs roughly $60. The costume includes a striped suit, green wig, and pale makeup. It captures his eccentric personality perfectly.
Joker: Chaos in Purple
Batman’s arch-nemesis, the Joker, ranks sixth with 850,000 people looking to try his look this season. The $54 costume has a national fan base of nearly 20 million. It features a purple suit, green wig, and makeup. This allows fans to fully embrace the villainous character.
Wednesday Addams: Gothic Darling
Wednesday Addams gained fresh popularity from the recent Netflix series, which reached 15.4 million viewers in America. About 770,000 people are planning to wear her iconic black dress for Halloween. At $32, it’s one of the more affordable options on the list, and her gothic style makes her instantly recognizable.
Poison Ivy: Botanical Power
Poison Ivy is also trending, particularly among women. Around 746,000 people have searched for this costume, which comes with a green bodysuit, red wig, and vines. Priced at $43, it’s a bold and stylish choice for Halloween parties.
Mario: Classic Gamer
Mario from Super Mario Bros ranks high among animated characters. About 623,000 people are searching for his outfit, which includes a red hat, overalls, and a mustache for $36. This nostalgic choice brings a playful vibe to any celebration.
Spider-Man: The Cheapest Trend
Spider-Man not only remains one of the most loved franchises. It is also the most affordable trending costume. More than half a million people are considering wearing it. At just $27, it’s perfect for fans who want a top-trending look without spending too much.
Pop Culture Drives Halloween
“Movies and TV shows have the biggest influence on what Americans wear for Halloween,” says Tabi Vicuña, founder of Heepsy.
‘With around 10 hours of streaming per week, viewers develop connections with hundreds of characters. Halloween becomes the moment to embody the personalities we’ve connected with throughout the year.‘
From Dracula to Harley Quinn, Spider-Man to Poison Ivy, this year’s top costumes reflect the characters Americans love the most. Halloween 2025 offers excitement for everyone. Whether you’re aiming for classic elegance, seeking chaotic fun, or showing off a superhero flair, there’s something for everyone. It also brings creativity and a little bit of fright.
credit: HEEPSY
