Taylor Swift is giving her fans another reason to celebrate. Just weeks before she drops her highly anticipated new record, The Life of a Showgirl, the superstar has launched her very own SiriusXM channel.
The special station, called Taylor’s Channel 13, went live on Saturday, September 20, and will keep running until Sunday, October 19. Swifties across North America can tune in on satellite channel 13 in their cars or stream it directly through the SiriusXM app. It’s a full month of Taylor, available around the clock, just days before her twelfth studio album hits shelves.
A Countdown to The Life of a Showgirl
The timing couldn’t be more deliberate. Swift set the launch exactly 13 days before the new record arrives on October 3. Fans know the number 13 has always been her lucky charm, and this move feels like another playful nod to her long-running superstition.
The channel promises more than just her radio singles. Listeners will get the full range of Taylor’s career, from chart-toppers to hidden gems. There will be “From the Vault” songs, live recordings, and deep cuts that casual listeners may never have heard before. It’s essentially a one-stop shop for everything Swift, wrapping up her 18 years of music into a single destination.
SiriusXM executives believe the project will electrify subscribers. “Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture,” said Scott Greenstein, the company’s President and Chief Content Officer. He praised her music as timeless and said this channel offers fans a new way to celebrate her artistry while looking forward to the upcoming release.
SiriusXM Backs Swift Once Again
This isn’t the first time SiriusXM has rolled out an artist-exclusive channel, but Swift’s presence feels different. Greenstein reminded fans that SiriusXM supported her even in the earliest stages of her career. Now, nearly two decades later, the platform is rolling out the red carpet once again, making Taylor’s music accessible nonstop in one unique space.
He explained that the station is designed to unite Swifties everywhere. Listeners can travel across every era of her career without switching playlists. Whether it’s the country beginnings of Tim McGraw, the emotional highs of Red, or the dramatic storytelling of Folklore, it’s all waiting at the push of a button.
And when The Life of a Showgirl arrives on October 3, the channel will give it a spotlight unlike any other. SiriusXM confirmed it will broadcast the new album in full, from the first track to the last, every other hour beginning at midnight EST.
The Album Already Breaking Records
The buzz around The Life of a Showgirl has been enormous. Swift officially revealed the title on August 12 at exactly 12:12 a.m., another symbolic touch that fans picked apart online. A day later, she visited the New Heights podcast, hosted by NFL brothers Travis and Jason Kelce, to share more details.
The album will feature 12 songs, including a headline-grabbing collaboration with Sabrina Carpenter on the title track. Fans don’t have long to wait to hear how the pair’s voices blend on a project already shaping up to be one of the year’s biggest releases.
And even before release day, the numbers show history in the making. On August 31, Spotify revealed that The Life of a Showgirl had become the most pre-saved album on a Countdown Page in the platform’s history. The milestone proves Swift’s star power hasn’t faded. If anything, it’s growing stronger.
Swift’s Relentless Pace
Taylor has been working nonstop over the past few years. Her previous album, The Tortured Poets Department, only came out in April 2024. That project dominated streaming platforms and topped charts worldwide, but she didn’t slow down for long. Now, just months later, she’s preparing to unveil a whole new era of music.
For fans, the SiriusXM channel feels like the ultimate warm-up. It allows listeners to relive her journey, immerse themselves in her lyrics, and prepare for the next chapter. Every song, every memory, and every era comes together, reminding the world why Taylor Swift continues to sit at the very top of the music industry.
Marking the Date
When October 3 arrives, millions of fans will hit play the moment the clock strikes midnight. Some will buy the physical album. Others will stream it instantly. Many will turn to Taylor’s Channel 13, where the songs will play repeatedly throughout the day.
From her country roots to her global pop reign, Taylor Swift has always known how to connect with her audience. By giving them a month-long radio station dedicated entirely to her work, she’s once again making her fans feel like part of something bigger.
And for Swifties everywhere, the message is clear: the countdown is on, the music is ready, and The Life of a Showgirl is almost here
