Post Malone is proving he’s more than just a chart-topping musician—he’s now a bona fide style icon. The 30-year-old hitmaker and devoted single dad recently stripped down for a sizzling new campaign with Kim Kardashian’s SKIMS, showing off both his chiseled frame and rugged charm.
The collaboration, announced on social media Tuesday, sees Malone modeling pieces from the brand’s men’s line, including the signature SKIMS Cotton collection and the new Heavyweight Fleece in Realtree camo print. The campaign blends fashion with the great outdoors, and Malone embraced it fully, appearing shirtless in camo briefs and a white cowboy hat while performing everyday ranch tasks like gathering firewood.
Fans couldn’t get enough. Comments flooded in, with one excited admirer joking, “That camouflage is so incredible even I can’t see it!” while another simply typed, “Omggggg.” It’s a testament to Malone’s magnetic presence and his knack for making casual, outdoor moments feel utterly cinematic.
From Stage to Ranch: Malone’s Dramatic Transformation
The rapper’s appearance is especially striking following his dramatic 60-pound weight loss in 2023. He’s maintained this new look with a mix of fitness and his signature shirt-off performances during the Big Ass World Tour alongside Jelly Roll. Malone has always delighted fans with his physical confidence, but the SKIMS shoot shows a new level of swagger and versatility.
Earlier this year, Malone even bought a horse, a move that adds authenticity to his outdoorsy, cowboy-inspired look. In the campaign, he’s seen confidently riding and posing in a crisp white T-shirt made of 100-percent cotton paired with dark blue jeans, exuding both casual ease and rugged masculinity. Other snaps capture him leaning on fences in camo tees, clearly at home in his new natural setting.
The response from fans has been electric. “What we didn’t know we needed!!!” one wrote, while another added, “HOTTEST COWBOY.” Some praised the collaboration itself, calling it a meeting of modern icons: “He’s a gentleman and she’s a queen,” one fan commented. Even Kate Hudson got in on the fun, posting, “Post-ing up! (sorry couldn’t help myself).”
Outdoor Adventures Meet High Fashion
Malone didn’t just pose—he embraced the lifestyle. In one video, he perches atop his horse and says, “Everybody’s wearing Skims.” In other shots, he fishes shirtless, soaks up the sun in knee-length fleece shorts, and brings a playful, approachable energy to the campaign. Fans responded with excitement, emojis flying as they praised both his physique and his laid-back charm. “Okayyyy Posty!!!!” one wrote, while another simply declared, “He looks good in this.”
Malone clearly knows how to mix authenticity with style. His ease in outdoor settings—riding, fishing, or chopping wood—gives the campaign a genuine, lived-in feel. Fans respond to this, enjoying a glimpse of relatability alongside his star power.
Public Reaction: Fans Are Obsessed
The social media reaction has been overwhelmingly positive. Fans aren’t just impressed—they’re inspired. Many shared playful wishes that they could join him in this cowboy-chic lifestyle. “Okay my man needs this collection,” one person wrote, reflecting the excitement building around the launch. There’s an energy to Malone’s presence in the campaign that makes the clothing feel aspirational, yet accessible.
The partnership is a natural one. SKIMS, founded by Kim Kardashian, has become synonymous with style and inclusivity, and Malone’s approachable, fun-loving persona adds a fresh dimension to the brand. The mix of rugged masculinity and laid-back charm is a perfect fit for the new men’s line, highlighting both form and function in every shot.
Countdown to Launch
In classic SKIMS fashion, the company has teased the collection just days before its official release, building anticipation among fans and fashion insiders alike. The new line is set to drop Thursday at 10 am ET/7 am PT, promising a mix of comfortable everyday wear and standout statement pieces.
Post Malone’s involvement not only puts a spotlight on the collection but also demonstrates his growing influence beyond music. From topping charts to making fans swoon in camo briefs, he’s redefining what it means to be a modern celebrity—one who blends personal style, fitness, and authenticity with ease.
A Star in Every Sense
This campaign underscores Malone’s evolution. Once known primarily for his chart-topping hits and eclectic tattoos, he now commands attention in fashion as well. His journey, both in shedding weight and embracing a more outdoors-focused lifestyle, adds depth to his public image. It’s not just about looks; it’s about confidence, authenticity, and a willingness to embrace new experiences—all of which shine through in every SKIMS snapshot.
For fans, the campaign is more than an ad—it offers a glimpse into Malone’s life. He’s the rugged cowboy, the dedicated single dad, and the style-savvy performer all in one. Judging by the reaction, everyone can’t wait to see what he does next.
