Post Malone is no stranger to pushing boundaries, but his latest move in the fashion world left even his most devoted fans speechless. The 30-year-old music superstar, born Austin Richard Post, made a dramatic splash with the launch of his own clothing line, Austin Post, during a highly anticipated Paris fashion show on Monday.
The event was hosted in a location steeped in luxury and history: Karl Lagerfeld’s former residence, the Hôtel de Bourdon – Maison Pozzo di Borgo. The setting alone hinted at the grandeur to come, but Post Malone didn’t stop at an impressive venue. He raised eyebrows and delighted spectators by bringing a horse onto the runway, featuring one of his models riding the majestic animal. The stunt was as audacious as it was memorable, cementing the artist’s entry into fashion as anything but ordinary.
Adding a touch of casual fun amid the high-end atmosphere, Post Malone also served Bud Light to his guests, blending his rockstar persona with the polished world of Paris fashion. It was a show that balanced spectacle and charm, reflecting his personal style while introducing his brand’s ethos.
A New Chapter: Austin Post Fashion
The singer, who recently became a spokesperson for Kim Kardashian’s SKIMS, described his clothing line as “a new creative expression and soulful extension of his identity.” The debut collection, Season One: At First Light, draws heavily from Post’s Texan roots, merging rugged Western aesthetics with a contemporary fashion sensibility.
According to a press statement shared with People, the collection channels influences from the Dallas western lifestyle and Southwest ranch culture, combining classic Americana elements like turquoise accents, denim, and cowboy boots with a refined, global luxury perspective shaped by Post’s years in the music industry.
The footwear for the show came from Lucchese Bootmaker, a Texas-based company renowned for its craftsmanship, reinforcing the collection’s deep ties to Western heritage. Meanwhile, Post Malone himself embraced the theme head-on, donning a light-wash denim-on-denim ensemble, an ivory cowboy hat, brown boots, and his signature tinted aviators. The look perfectly bridged the line between casual cowboy charm and runway-ready polish.
Fans React to a Show Unlike Any Other
Social media erupted as images and clips from the event circulated online. Fans and fashion critics alike were captivated by the horse-riding model, calling it “the wildest runway moment in years” and praising Post for injecting humor and personality into what is often a rigid, serious industry.
One Twitter user wrote, “Only Post Malone would have a horse on a Paris runway and serve beer to the audience. Love it.” Another added, “This is Americana meets rockstar chaos, and I am here for it.” While some questioned the practicality of animals in such a refined setting, most agreed that the stunt underscored the singer’s authenticity and commitment to making fashion entertaining, rather than just a display of designer labels.
From SKIMS to Style Icon
This fashion venture comes after Post Malone opened up about his experience modeling for SKIMS, Kim Kardashian’s loungewear brand. In August, he appeared in the campaign wearing camouflage boxer briefs, a look that surprised many given his recently slimmed-down physique.
Speaking to GQ, the Texas-raised star described the experience as both exhilarating and nerve-wracking. He shared how he ended up modeling in the cold woods of Utah, clad in what he called the “most comfortable thing I’ve ever worn in my entire life”—the SKIMS Cotton Duvet Robe.
Post laughed as he recounted the transition from cozy robe to underwear campaign. “It just snowballed to the point where now I’m in the woods. Not exactly naked, but the camouflage makes it basically invisible,” he joked.
Despite the casual tone, he acknowledged the honor of being part of such a high-profile project, describing it as an “amazing deal” and expressing genuine gratitude for the opportunity. Fans couldn’t help but notice the dramatic transformation in his physique, prompting curiosity and admiration across social media.
Even with the striking results, Post maintained his humor. He admitted to indulging in fried chicken to try to bulk up for the shoot, only to joke that it didn’t have the intended effect. His openness, blending self-deprecation with charm, only endeared him more to fans.
Blending Music, Fashion, and Personality
Post Malone’s journey from music superstar to fashion innovator is rooted in a unique blend of influences. He draws from the landscapes and culture of Texas and Utah, from ranch life to mountain vistas, while incorporating his experiences in the global music scene. The result is a collection that feels both personal and aspirational, combining practicality with high-fashion sensibilities.
Fashion insiders note that Post’s approach contrasts sharply with more traditional designers who rely on rigid runway formulas. By adding playful elements like horses and casual beverages, he injected personality into an industry often criticized for its detachment from everyday life.
Industry reaction has been largely positive. Vogue Paris described the show as “a rare fusion of Americana authenticity and modern runway spectacle,” while other fashion commentators applauded the balance between homage to Western roots and contemporary, wearable design.
What Austin Post Means for Fashion
As Post Malone continues to navigate his foray into style, the question remains: is he a fleeting novelty or a serious player in the fashion world? The debut show, with its bold risks and clear personality, suggests that he intends to carve a lasting space for himself. The At First Light collection is more than a homage to Texas and Western aesthetics; it’s a declaration that Post Malone views fashion as an extension of his artistic identity.
For fans, this move adds another layer to his already multifaceted persona. He is no longer just a musician or a SKIMS model—he is a creative force willing to defy expectations and blend worlds. The runway horse, the casual drinks, and the Western motifs all send a message: this is Post Malone’s vision, unapologetically executed.
A Star Unafraid to Experiment
Ultimately, the Paris debut was a reminder that Post Malone thrives where others might hesitate. Whether modeling in the snowy Utah woods or orchestrating a horse-led runway in one of the world’s fashion capitals, he continues to surprise, entertain, and engage audiences. Fans reacted with delight, critics took notice, and the fashion world now has another name to watch closely.
As the Austin Post brand begins to grow, it promises a mix of playful spectacle, rugged Americana, and rockstar energy—a combination few could pull off. With the first season now unveiled, all eyes will be on how Post Malone builds this world, and whether he can maintain the balance between daring creativity and wearable, stylish clothing.
For now, one thing is clear: Post Malone isn’t just bringing music to the world. He’s bringing a full-blown experience, complete with cowboy hats, boots, and even a horse. And Paris won’t forget it anytime soon.
