Inside Mona Kattan’s Empowering KAYALI Freedom Launch in Los Angeles
Dubai Bling star and KAYALI founder Mona Kattan unveiled her most personal fragrance collection yet — KAYALI Freedom — during an exclusive, star-studded event at Nya WEST in Los Angeles. The night brought together celebrities, creators, and top beauty editors to celebrate individuality, authenticity, and the power to “Find Your Light.”
A Night of Empowerment and Creative Expression
The launch event for KAYALI Freedom, Sephora’s newest and most anticipated fragrance line, was nothing short of spectacular. The evening featured immersive scent storytelling, live music, and an atmosphere of pure self-expression.
Guests included industry icons like Chriselle Lim, Chris Collins, Teri Johnson, Leah Halton, Sol Pacheco, and Fai Khadra — all gathered to experience the four new scents from Mona Kattan’s latest collection.
Adding to the magic, Grammy Award-winning artist Kali Uchis surprised guests with an electrifying live performance. Her appearance perfectly echoed the theme of the evening: freedom through self-expression and creativity.
KAYALI Freedom: A Scent Story About Being Unapologetically You
Kattan’s new Freedom Collection celebrates individuality and inner strength. Drawing from her personal journey of transformation and self-acceptance, Mona created four musk-based fragrances designed to inspire confidence and authenticity:
- Freedom Musk Bouquet | 27
- Freedom Musk Santal | 34
- Freedom Musk Matcha | 45
- Freedom Musk Latte | 41
Guests at the event were the first to experience the full collection ahead of its November 18 global launch at Sephora and KAYALI.com. Beauty enthusiasts will also have the chance to access an exclusive Sephora App preview across the UK, US, Europe, and the Middle East starting November 16.
Mona Kattan on What Freedom Means to Her
During the evening, Mona Kattan shared an emotional message behind her new fragrance line:
“Freedom is more than perfume, it’s a reminder to embrace who you are, unapologetically. I want everyone to feel empowered to celebrate themselves. Our tagline, Find Your Light, comes from something deeply personal to me – it’s about discovering your inner power and letting it guide you. While embracing this freedom can be daunting, nothing is more fulfilling”
Her heartfelt words resonated deeply with attendees, many of whom praised the event for its authentic energy and inspiring theme.
Kali Uchis and KAYALI: A Perfect Match of Art and Authenticity
The presence of Kali Uchis, known for her bilingual artistry and fearless individuality, was no coincidence. Much like Kattan, Uchis has built her career on breaking barriers and defying expectations. Together, they embodied the spirit of KAYALI Freedom — embracing every side of oneself without fear or apology.
As Kali performed, guests immersed themselves in the sensory experience — blending scent, music, and emotion into one unforgettable night.
About KAYALI: A Celebration of Imagination and Heritage
Founded in 2018 by Mona Kattan, KAYALI — which means “my imagination” in Arabic — was born from Mona’s deep passion for perfume and her Middle Eastern heritage. The brand has quickly become a global phenomenon, with fans across continents and a loyal community of fragrance lovers.
KAYALI fragrances are known for their art of layering scents, allowing wearers to express their mood and personality through perfume. Each bottle is crafted with the finest ingredients and meticulous attention to detail, making every scent a story of craftsmanship, confidence, and connection.
Today, KAYALI stands as Sephora’s #1 fragrance brand, celebrated for its long-lasting, cruelty-free perfumes and its empowering message of self-love.
Social Media Powerhouse
Beyond her success as a founder, Mona Kattan has become a global social media powerhouse, amassing an engaged online community of more than five million followers who share her love of fragrance and self-expression. Her influence extends far beyond beauty — she’s been featured in major international publications including WWD, Cosmopolitan, Vogue, POPSUGAR, Allure, Marie Claire, Harper’s Bazaar, and Elle.
In recognition of her impact, Forbes named Mona one of the most powerful women in the Middle East, solidifying her status as both a creative force and a trailblazer in the global beauty industry.
A Night That Redefined Beauty and Empowerment
From the glittering lights of Los Angeles to the heartfelt speeches and music, Mona Kattan’s KAYALI Freedom launch was more than just a product unveiling — it was a movement. The event reflected the brand’s mission to help people embrace their truest selves through scent, creativity, and community.
Fans worldwide are already buzzing about the new line, flooding social media with anticipation and praise. As one attendee posted,
“Mona Kattan doesn’t just sell perfume; she sells confidence.”
With KAYALI Freedom, Mona Kattan continues to shape the fragrance world — proving that beauty, like freedom, begins within.
KAYALI Freedom launches globally on November 18, 2025, exclusively at Sephora and KAYALI.com.
Follow Mona Kattan for the latest updates, behind-the-scenes moments, and fragrance inspiration – for more celebrity and lifestyle news, visit news-annakarolinaheinrich.com.
- Credit: Mona Kattan, KAYALI
- Cource: Nicole Clark (Base Beauty Creative Agency)
