Costco has rolled out a new policy giving Executive Members exclusive early access to stores. Starting September 2, shoppers with the $130 Executive Membership can enter stores an hour before regular members. On weekdays and Sundays, they can shop from 9 a.m. to 10 a.m. On Saturdays, the window is shorter, from 9 a.m. to 9:30 a.m. This perk first appeared in late June, but enforcement was inconsistent until now.
The change comes as part of a broader plan to give members more flexibility. In addition to early access, all Costco locations have extended Saturday hours. Stores now stay open until 7 p.m., an hour later than before. Labor Day briefly delayed the rollout because stores were closed on September 1.
Shoppers React to the New Policy
The early access policy has divided Costco customers. Some praise the perk, saying it makes shopping easier and more pleasant. Crowded aisles and long lines frustrate many shoppers, so the extra hour feels like a valuable advantage. “I love having the store to myself for a while. It makes getting what I need so much faster,” one Executive Member shared on social media.
Others disagree. They see the policy as unfair. Paying more for the membership should not give anyone special treatment, critics argue. Many regular members feel left out, especially those who cannot afford the Executive upgrade. Some even call the move elitist, saying it favors wealthier shoppers over the everyday customer.
Impact on Employees
The policy has not only stirred shoppers but also affected store employees. Staff schedules now shift to accommodate earlier openings. Some workers welcome the change, enjoying the quieter morning environment. Others worry it disrupts their routines and work-life balance. A Costco employee admitted, “It’s a bit of a change, but we’re making it work.”
Other Recent Changes at Costco
Costco has made several updates in the past few months that have drawn attention. Earlier this year, food court prices quietly rose, which upset many customers. The chain also launched a new Frozen Strawberry Lemonade in June for $2.99. Some shoppers loved it, but others found it overly sweet. The drink replaced the Strawberry Banana Smoothie, sparking debates online.
The disappearance of popular items has also caused frustration. Fans mourned the $1 churros, once a favorite treat, and some called for the return of Costco’s Signature Combo Pizza. Beverage changes have stirred controversy too. Last year, Costco swapped Pepsi for Coca-Cola at its food courts. Initially, customers expressed outrage, but many have since embraced the change, saying the Coke option brings them “joy.”
Membership Benefits
Executive Membership offers perks beyond early shopping. Members receive $10 monthly credit for Instacart orders and can save around $150 annually on Costco services. These benefits add value for those willing to pay the extra fee. The early access hours now make the membership even more attractive for frequent shoppers.
What’s Next for Costco
Costco continues to expand its offerings. Plans are underway to open the first standalone gas station in spring 2026. The company faces the challenge of pleasing a wide range of customers. Some members enjoy new perks and extended hours, while others feel left out or frustrated by changes.
As these policies take hold, public reaction will likely shape future adjustments. Costco must balance convenience for paying members with fairness for all shoppers. The coming months will show if the company can satisfy both groups or if tensions will rise further. Shoppers now weigh the benefits of early access against the changes they dislike, deciding whether Costco still meets their expectations.
