Top 10 Luxury Celebrity Yachts of 2025, Ranked
From Jeff Bezos to Conor McGregor, celebrity yachts have become symbols of wealth and style. A recent study by Sail Croatia ranked the most popular luxury vessels of 2025 by Instagram shares, media coverage, and Google searches, revealing which yachts capture public attention the most.
Jeff Bezos’ Koru Tops Celebrity Yacht Rankings
Jeff Bezos’ $500 million yacht, Koru, has been crowned the most popular celebrity yacht in 2025. Photos of the Amazon founder’s vessel have been shared 280,000 times on Instagram, and the ship is searched online 150,000 times each month, making it the most discussed luxury boat in the world.
Mark Zuckerberg’s Launchpad Follows Closely
Facebook founder Mark Zuckerberg’s yacht, Launchpad, valued at $400 million, ranks second. The vessel has appeared in 221,000 Instagram posts and received roughly 800 international media mentions in the past year. Its popularity reflects the public’s fascination with tech moguls’ luxurious lifestyles.
Conor McGregor’s Lamborghini 63 Draws Massive Attention
MMA star Conor McGregor’s $4 million yacht, Lamborghini 63, comes in third despite its price being far below Bezos’ and Zuckerberg’s yachts. McGregor’s vessel is searched over 120,000 times monthly and has been featured in about 300 news articles, proving that even smaller yachts can generate major online interest.
Cristiano Ronaldo and Michael Jordan Make the List
Cristiano Ronaldo’s Azimut Grande follows with 92,000 Instagram mentions and over 500 media features, showing that lower-priced yachts can still attract widespread attention.
NBA legend Michael Jordan’s M’Brace, valued at $115 million, lands fifth. The superyacht is Googled nearly 13,000 times per month and covered in around 1,750 news stories, with almost 11,000 Instagram posts highlighting its presence.
Luxury and Style Beyond Price
Roberto Cavalli’s The Freedom ($15 million) also draws interest, with 10,000 Google searches monthly and 70 media mentions in the past year.
Filmmaker Steven Spielberg’s $250 million Seven Seas gathers 4,000 monthly searches and 219 international news mentions, while fans have shared images over 3,300 times on Instagram.
David Beckham’s Seven, worth $20 million, ranks eighth with 3,000 online searches per month and 1,480 media articles, supported by 1,400 Instagram hashtags.
Giorgio Armani’s Maìn comes in ninth, appearing in 273 Instagram posts but impressively cited nearly 3,000 times in the press, making it a media favorite despite a $65 million price tag.
Finally, Tom Brady’s $6.5 million Viva la Vida rounds out the top 10, with over 800 media mentions and 209 Instagram hashtags.
How Celebrity Yachts Gain Popularity
Sail Croatia’s study examined online interest, media coverage, and Instagram hashtags to calculate a public interest score for each yacht.
“Yachts have become the status symbol among the super-rich, even though maintenance costs can reach millions every year,” says a Sail Croatia spokesperson.
“Beyond the luxury and comfort they offer, wealthy celebrities are willing to pay these ongoing expenses because yacht ownership signals success better than any other luxury purchase. Being seen in Monaco, the French Riviera, or exclusive Caribbean islands adds massive value to a celebrity’s brand image that justifies the financial commitment.”
Top 10 Celebrity Yachts at a Glance
- Jeff Bezos – Koru ($500M): 280K Instagram shares, 150K monthly searches
- Mark Zuckerberg – Launchpad ($400M): 221K Instagram posts, 800 media mentions
- Conor McGregor – Lamborghini 63 ($4M): 120K searches, 300 media mentions
- Cristiano Ronaldo – Azimut Grande: 92K Instagram posts, 500 media mentions
- Michael Jordan – M’Brace ($115M): 13K searches, 1,750 media mentions
- Roberto Cavalli – The Freedom ($15M): 10K searches, 70 media mentions
- Steven Spielberg – Seven Seas ($250M): 4K searches, 219 media mentions
- David Beckham – Seven ($20M): 3K searches, 1,480 media mentions
- Giorgio Armani – Maìn ($65M): 273 Instagram posts, 3,000 media mentions
- Tom Brady – Viva la Vida ($6.5M): 209 Instagram hashtags, 800 media mentions
Fans and Media Keep the Spotlight
Celebrity yachts continue to fascinate fans and the media alike. Whether it’s Bezos’ massive Koru or McGregor’s more modest Lamborghini 63, these vessels are more than just luxury toys — they are symbols of status and lifestyle. Fans often share photos, track their owners’ travels, and search for details online, keeping these yachts in the public eye.
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- Credit: Sail Croatia
- Cource: Robert Wright (pressinsightexchange)
