Bella Hadid is back with a brand-new fragrance that reflects where she is in life right now. Nearly a year after she last expanded her perfume line, the model and entrepreneur has revealed Eternal Roots, the latest chapter in her Orebella collection. The perfume will officially launch on August 13, first online in the U.S. and Canada before rolling out to Ulta stores and eventually hitting shelves in the UK.
For Hadid, this isn’t just about selling a product. It’s about creating a ritual that blends beauty, wellness, and meaning—a fragrance designed to make people feel grounded while still ready to embrace change.
A Brand That Redefined Scent With Skincare
When Orebella first arrived in May 2024, the beauty world didn’t quite know what to expect. Bella wasn’t just launching another celebrity fragrance; she was offering something that felt more intimate. The first three scents—Salted Muse, Window2Soul, and Blooming Fire—were rooted in nature and layered with complexity. They weren’t flashy or overbearing but instead promised a personal connection, a quiet confidence.
Just three months later, she added Nightcap, a deeper, moodier fragrance that quickly became a fan favorite. Critics and customers alike praised the line not only for its staying power but also for its formula. Unlike many perfumes that dry out the skin, Orebella was created with hydrating, skincare-quality ingredients. For Bella, clean, vegan, and alcohol-free formulations were non-negotiable.
From the very beginning, Orebella was positioned as something more than fragrance—it was self-care bottled up.
Eternal Roots: A Fragrance That Mirrors Growth
Now comes Eternal Roots, a scent Bella describes as both strong and surprisingly soft. “Grounded and strong, yet unexpectedly sweet and bright,” she said, capturing the duality at its heart.
The fragrance opens with a sparkling rush of lychee, bergamot, and pink pepper—an immediate hit of energy. Then it unfolds into a warmer core with raspberry blossom, suede, and pink sugar, softened by the resinous depth of labdanum. Finally, it settles into an earthy base: papyrus, vetiver, birch smoke, and patchouli.
It’s a perfume that feels layered, alive, and reflective—much like Bella herself at this moment in her life. Drawing from essential oils used in aromatherapy, Eternal Roots is meant to evoke calm and optimism. Papyrus grounds, bergamot uplifts, vetiver soothes. Together, they create a scent that asks the wearer to pause and breathe.
Bella’s Personal Connection
For Hadid, the inspiration is deeply personal. “It felt so important for me to create Eternal Roots right now because of where I am in my own life and how much I’ve been reflecting on growth,” she explained in a statement.
The 27-year-old has been open about her journey with health struggles and personal challenges. This fragrance feels like her way of turning that journey into something tangible, something others can carry with them.
“I’ve learned how essential it is to feel grounded in who you are while still staying open to everything ahead,” she continued. “I wanted to create a scent that carries that feeling, something that reminds you to pause, to feel proud of your roots, and to find happiness in the process of evolving.”
She describes wearing the perfume as a reset. “No matter where I’m going, whether it’s a work day or a dinner with friends, wearing Eternal Roots makes me feel calm, confident, and ready to be fully present. It’s like taking a deep breath before stepping into the world.”
Fans React: “It’s More Than Perfume”
The announcement immediately set social media buzzing. Fans flooded her Instagram with comments about how much they connected with the message behind the fragrance. “This feels like Bella is speaking directly to me,” one user wrote. Another said, “I’ve never wanted a perfume more in my life—it’s about self-love, not just smelling good.”
Beauty insiders have also taken note of how Orebella is carving out its own space. Unlike celebrity fragrances of the past, often seen as flashy but forgettable, Hadid has positioned hers as lifestyle companions. They’re perfumes with purpose, with stories that resonate.
Still, there are skeptics. Some question whether the emotional branding goes too far, suggesting it’s more about clever marketing than actual fragrance innovation. “It smells nice, sure, but do we really need perfume to tell us to be grounded?” one critic posted on X (formerly Twitter). Yet even those criticisms only seem to fuel the conversation around the brand.
Conscious Beauty at Its Core
In an industry where buzzwords like “clean” and “vegan” get thrown around, Orebella has managed to back up its promises. The perfumes are alcohol-free, formulated to be gentle on skin, and packaged with sustainability in mind. It’s a deliberate move at a time when more consumers are demanding transparency from beauty brands.
Prices for Eternal Roots will range from $35 to $100 depending on the size, making it accessible while still feeling premium. For many of Bella’s fans—especially younger ones—the brand strikes a balance between luxury and affordability.
Looking Ahead
With Eternal Roots, Bella isn’t just adding another scent to her collection. She’s cementing Orebella as a serious player in the fragrance market. The UK launch later this year at Selfridges and The Perfume Shop is expected to widen the brand’s reach, potentially putting it in competition with established names that have dominated shelves for decades.
For Hadid, though, it seems less about competition and more about connection. “Orebella is about creating moments of calm, little rituals that make you feel more present,” she said. And in a world that often feels chaotic, that message resonates.
A Fragrance With a Message
At its heart, Eternal Roots is more than a perfume launch—it’s a statement. It reflects Bella’s own journey of grounding herself, finding strength in her roots, and embracing change with optimism.
Whether fans buy it for the notes of lychee and vetiver or for the story it carries, one thing is clear: Bella Hadid has found a way to turn fragrance into something personal, almost intimate.
Orebella’s latest creation is not just a scent. It’s a reminder—to pause, breathe, and grow.
