The NFL’s most-watched event is about to get a Latin takeover. Bad Bunny, the Puerto Rican global superstar, has officially been named the headliner for the Super Bowl LX halftime show in February 2026. The announcement sent shockwaves through the sports and music worlds, marking one of the most important moments yet for Latin music on American television.
The news broke during Sunday night’s matchup between the Dallas Cowboys and the Green Bay Packers. Millions of fans saw a dramatic teaser featuring Bad Bunny perched high on an NFL goalpost. As the camera zoomed out, his chart-topping hit “Callaita” played in the background, leaving viewers buzzing with excitement. Seconds later, the reveal hit the screen: Bad Bunny will take over the halftime stage.
Bad Bunny Promises to Represent His People
Born Benito Antonio Martínez Ocasio, the “King of Latin Trap” didn’t waste time making the announcement personal. In a press statement released immediately after the teaser, he spoke straight from the heart.
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown,” he said. “This is for my people, my culture, and our history. Go tell your abuela—we’re the Super Bowl halftime show.”
With that, Bad Bunny made it clear that this won’t be just another halftime performance. This will be a cultural statement for Puerto Rico and Latin music worldwide.
JAY-Z Applauds Bad Bunny’s Rise
Over the past few years, the NFL’s halftime show has been shaped by none other than JAY-Z, who partners with Roc Nation to help choose the performers. After guiding the booking of Usher in 2024 and Kendrick Lamar in 2025, JAY-Z now has his sights set on Bad Bunny.
“What Benito has done and continues to do for Puerto Rico is truly inspiring,” JAY-Z said in a statement. “We are honored to have him on the world’s biggest stage.”
With JAY-Z’s stamp of approval, Bad Bunny joins a legendary lineup of halftime show stars, including Jennifer Lopez, Shakira, The Weeknd, Rihanna, and Beyoncé.
A Superstar at the Peak of His Career
Bad Bunny has been unstoppable in recent years. He just wrapped up a residency in Puerto Rico that ended with a massive final concert, livestreamed globally on Amazon Prime. Fans from around the world tuned in, proving his reach is bigger than ever.
But his calendar isn’t slowing down anytime soon. His “Debí Tirar Más Fotos World Tour” kicks off in late November 2025 and runs until July 2026. The tour will crisscross Latin America and Europe but noticeably skips major U.S. cities. Bad Bunny made the decision after voicing concerns about the aggressive immigration tactics used by ICE under the Trump administration.
That choice made headlines earlier this year, and it’s expected the singer could reference these issues during his halftime performance. If he does, the message will be delivered to the largest television audience of the year.
Why This Super Bowl Halftime Show Matters
The Super Bowl halftime show isn’t just a concert—it’s a cultural event. Every year, over 100 million viewers tune in, making it the most-watched music performance of the year. For Bad Bunny, this is more than just another gig.
He represents a new generation of Latin artists breaking into mainstream American culture without having to compromise their language or identity. His success is proof that Spanish-language music is no longer a niche—it’s global.
Fans on social media were quick to react, many calling the announcement a “dream come true” for Puerto Rican representation. Others celebrated the fact that for the first time, a Latin trap artist will stand center stage at America’s biggest sporting event.
A Busy Year Ahead for the Superstar
The halftime show isn’t the only milestone on Bad Bunny’s schedule. Before he heads out on his world tour, he’ll be stepping into a different spotlight. On October 4, 2025, he’s set to host the season premiere of Saturday Night Live, with Doja Cat joining as the musical guest. The hosting gig proves once again that his influence extends beyond music, as Hollywood continues to embrace his star power.
With film roles, fashion campaigns, and sold-out tours, Bad Bunny has become one of the most powerful names in entertainment. And now, with the Super Bowl on his horizon, his influence is about to reach even higher levels.
Levi’s Stadium Gets Ready for the Big Day
Super Bowl LX will take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The Bay Area venue will play host to the NFL’s championship game, but all eyes will be on Bad Bunny when halftime arrives.
The stadium, located near San Francisco, has hosted major sporting events before, but this will likely be one of the most anticipated concerts in its history. Hotels in the region are already bracing for the flood of fans eager to witness the spectacle live.
Fans Count Down to a History-Making Show
Excitement is already building. On TikTok, clips from the NFL’s teaser have been viewed millions of times in just a few days. Twitter exploded with hashtags celebrating the announcement, while Instagram flooded with fan art and edits.
For many, the halftime show announcement feels like validation for years of Latin music’s global rise. From reggaeton to trap to urban pop, the genre has dominated streaming charts and festival lineups. Now, it takes the Super Bowl spotlight.
A Legacy in the Making
Bad Bunny has always said he wanted to open doors for future generations of artists. Headlining the Super Bowl halftime show may be the clearest example yet of how far he’s come.
This isn’t just about one man on a stage. It’s about millions of fans who see themselves reflected in his journey. It’s about the island of Puerto Rico standing tall on one of the world’s grandest stages. And it’s about Latin music making history in front of the largest TV audience of the year.
As the countdown to February begins, one thing is certain: Super Bowl LX will belong to Bad Bunny—and to the culture he proudly represents.
